You're the expert. Spend your precious time doing what only you're best at: running your business.
Let your words work for you by leaving the copy to a skilled writer you trust.
I am beyond grateful to be an advocate for entrepreneurs by writing copy that engages their ideal prospects. Here's what a few of my clients have to say...
FINDING A FREELANCER YOU TRUST
I get it: Hiring a freelancer's help can be scary. For instance, how do you know the freelancer you hire actually cares about your business... and believes in it?
Trust is the most valuable part of any working relationship, which is why I take it so seriously.
Words are also invaluable. They're often the first impression of your business people get. Words highlight your company culture, brand and voice in a way your ideal clients can relate to and believe.
INVESTING IN COPY
Here's some general guidelines I use to help clients decide if it's time to invest in copywriting, and if we'd be a good match:
~You're done feeling overwhelmed and ready to shorten your to-do list
~You want a copywriter who will be a thought partner in your marketing process
~You're a startup in the health and wellness sector with passion, heart and enthusiasm
~You're ready to see your e-campaign open rates jump and your bounce back rate fall
~You spend too much time writing when you know it's not your strength, and you'd rather be doing other essential tasks to help your business grow
~You walk your talk, care about this earth we share and you're ready to make an impact
On the other hand, we're probably not a good fit, if...
~You're copy is already winning you more leads than you know what to do with
~Quality isn't a top priority and you'd like a document written as inexpensively and as fast as possible
~You don't care if your copy aligns with your values-- as long as it brings in leads
(...ok, you get the idea ;-) ).
Assuming you've identified more with the first list, here is what...
I PROMISE EACH OF MY CLIENTS
~More time! I can't rewind the clock, but I can free up hours for you to use being the expert running your business, instead of battling writer's block over your next email campaign or funnel landing page.
~Emotionally captivating writing you want to keep reading... and so will your prospects
~Content that highlights your culture and your values, in your voice
~Prompt, thorough communication
~Quality, proof-read, original content
~Copy that puts an arm around prospects and makes them feel cared about
P.S. I’d be doing my clients a disservice if I only wrote their copy. It takes so much more than just writing.
I partner with my clients to be their thought partner. Together, we map a plan, a concept, a vision. We gain clarity about what it is you’re wanting to say. Then, we devise a WAY to say it so that your prospects will understand how you can help them.
Are your clients breezing past your web page because they don’t know what a gold mine it is? Or because they don’t understand (even though you do) HOW it can help them?
Is your message crystal clear to you, but murky as mud to your readers? Mapping out a plan and identifying the pitfalls is the real work that must be done so that your copy serves your business. I LOVE doing this for my clients.
As a client, you want to feel comfortable to voice your concerns and ask questions, so that you receive copy you’re proud of.
And, you probably want a thought partner, a copywriter, who knows you and the ins and outs of your business so that you don’t have to waste your breath repeating the details to a new freelancer every time you have a project. Likewise, I’m in it to build a lasting relationship with my clients.
In case you’re wondering why I do what I do (what’s so enthralling about writing landing pages other than the fact that I love to write)?
Here's why: I help people's messages be heard.
I help break communication barriers, so that together we can build a better world, connect back to nature and each other; so we can embrace technology in healthy, positive ways... and so that ultimately, we can plug back into our source: the natural world. Idealistic? Yes. Genuine? All the way. So, what's your message? The world needs to hear it. Let's share it.